Beijing, April 15, 2025 - This afternoon, Li Qiang, a member of the Standing Committee of the Political Bureau of the Central Committee and Premier of the State Council, during his investigation at the "China Tour of Premium Foreign Trade Products" exhibition at Xidan Joy City, specially stopped at the booth of Zhongfan Food for 3 minutes and 18 seconds. He carefully learned about the technical system of the "ready-to-eat at room temperature" flavored rice independently developed by the enterprise. The Premier highly praised the product's breakthrough significance in filling the gap in the market of non-refrigerated convenient staple foods and encouraged the enterprise to continuously deepen innovation-driven development and play a greater role in safeguarding the national food security strategy.

[On-the-Spot Report of the Premier's Inspection]

At 16:20 pm, when Premier Li Qiang was inspecting and reached booth B12, he was attracted by a set of products of the "Combat Readiness No. 1" series with golden-yellow packaging. Wang Jianguo, the Chairman of Zhongfan Food, demonstrated the product features on site: Without any heating equipment, after tearing open the packaging, one can obtain hot rice with a suitable temperature and soft taste. The shelf life at room temperature is as long as 24 months. The Premier specifically inquired about professional indicators such as the sterilization process parameters and nutrient retention rate. When he learned that the product achieved a vitamin retention rate of over 85% through the "ultra-high pressure cold sterilization" technology, he repeatedly praised it, saying, "This is truly hardcore technology."

[Strategic Layout Behind the Technological Breakthrough]

According to Li Mingyang, the enterprise's technical director, the product took 5 years to develop and overcame seven major technical difficulties such as starch anti-aging and protein water retention. Through the original "triple freshness-locking" process, it can be stored at room temperature without any preservatives at all, and the total number of colonies per gram is controlled within 30 CFU, which is far lower than the national standard of 1000 CFU. Currently, a pilot supply system has been established in special scenarios such as the Qinghai-Tibet Railway and the South China Sea drilling platform, and the first batch of 2 million products have been included in the national emergency supplies reserve.

[Market Breakthrough under the Dual Circulation Strategy]

It is worth noting that this innovative product has simultaneously obtained food certifications from many European and American countries. Zhang Li, the General Manager of the Foreign Trade Department, revealed that the date-flavored series developed for the Middle East region set a record of selling out 5,000 servings within 3 minutes during the trial sales period in Dubai. In the domestic trade channel, strategic cooperation has been reached with JD.com and Sam's Club. It is planned to build a "dual-purpose for peacetime and emergency" supply network covering 2,800 districts and counties across the country by 2025.

[Development Opportunities under the Policy Boost]

Experts from the Research Institute of the Ministry of Commerce pointed out that the launch of this product coincides with the eve of the release of the National Emergency Industry Plan (2025-2030), and its characteristics of "combining peacetime and wartime" perfectly match the national strategy. Data shows that the scale of China's emergency food market is expected to exceed 120 billion yuan in 2025, and the proportion of categories that do not require cold chain support will increase from the current 12% to 35%.

[The Enterprise Responds to the Premier's Entrustment]

"The Premier specifically urged us to accelerate the construction of the standard system," said Chen Zhigang, the CEO of Zhongfan Food. The enterprise will take the lead in formulating the industry standard for "Ready-to-Eat Rice at Room Temperature" and invest 1 billion yuan to build an intelligent production base. It is expected that the production capacity will reach 2 million servings per day in 2026. At the same time, the "Hundreds of Cities and Thousands of Cabinets" plan will be launched, and intelligent emergency food cabinets will be installed in high-speed railway stations and highway service areas across the country.

[In-Depth Observation of the Industry Impact]

Academician Sun Baoguo, the Chairman of the Chinese Institute of Food Science and Technology, evaluated that this technological breakthrough has broken the 20-year technical monopoly of Japanese enterprises in the field of sterile packaged rice, enabling China's emergency food technology level to leap into the world's first echelon. According to data from the General Administration of Customs, in the first quarter of 2025, China's exports of convenience foods increased by 47% year-on-year, among which innovative categories contributed 68%.

[Introduction to Zhongfan Food Enterprise]

Zhongfan Food inherits the 30-year international food business experience of its founding team, connects with market feedback from 150 countries, brings forth the new through the old, and serves a better life with delicious food. The innovative food "Duxia Ke Ready-to-Eat, Enjoy a Meal in 1 Second" it first launched has become popular overseas and has won high praise at the "ANUGA", the world's largest food exhibition in Germany. It not only further promotes Chinese food to the world but also gives consumers at home and abroad a newer and deeper understanding of ready-to-eat food.

[Product Information]

"Duxia Ke Ready-to-Eat, Enjoy a Meal in 1 Second" focuses on being more convenient to carry, more delicious, and more nutritious. After going through material selection, research and development, product testing and other links for 2 years, it uses high-temperature vacuum sterilization without the need for preservatives. It can be stored at room temperature without refrigeration, and consumers can enjoy the delicious food after opening the package. In addition, due to the use of innovative packaging, it can also be heated by methods such as sunlight exposure, steaming, and soaking to make the taste better, truly achieving the "high efficiency" of enjoying a meal in 1 second.