The global edition of the People's Daily, published on November 4, 2022, featured a comprehensive article titled "Rise of the 'Home Economy' and 'Solo Dining' Trend: Canned Food Industry — Booming Domestic Market, High Demand Overseas." The article conducted interviews with the China Canned Food Industry Association, focusing on leading enterprises and anticipating emerging trends. Shanhaiming, Chairman and General Manager of Qingdao Create Foods, and Vice Chairman of the China Canned Food Industry Association, was also invited for an interview.

Lay a solid foundation, accumulate strength over time

Qingdao Haichuang Food, as a leading Chinese canned food enterprise, a typical deep processing company for Chinese agricultural products, and one of the top three asparagus enterprises in the world, sells products to over a hundred countries and regions worldwide. The annual export value exceeds 100 million US dollars. In addition to relying on foreign brands and sales channels for OEM production, the company also owns self-brands such as CounTree, FESTIN, and Xiangdao. When interviewed, Shang Huiming stated, "Currently, the company has more than 20 types of raw materials, including asparagus, peaches, apricots, and pears, with a self-controlled base of 40,000 acres. We purchase 60,000 tons of agricultural raw materials annually. After years of exploration and accumulation, the company's strategy of 'strengthening individual products, offering a full range, and actively integrating into the international supply chain' has achieved significant results. Our products are directly supplied to several well-known retailers globally, such as Carrefour in France, Rewe in Germany, and Kroger in the United States, realizing the international version of 'agriculture-supermarket integration.

Shoring up weaknesses, dispelling clouds to see the sun.

When mentioning that 'China is the world's 'production powerhouse' for canned goods, but the branding efforts of domestic canned food companies are not significant in the entire food industry,' Shang Huiming also shares the sentiment: 'Factors such as small enterprise scale, low automation level, and insufficient innovation capacity hinder the industry's further development. Most domestic canned food companies only focus on canned goods. In reality, the quick-freezing, canned goods, and sauce in the fruit and vegetable category fall under the deep processing of agricultural products. The raw materials and sales paths are basically the same, and there are commonalities in production processes. However, at present, there are not many comprehensive agricultural industry complexes, and the industry is relatively fragmented, with low production and operational efficiency. There is potential to be explored

 Small decisions lead, keeping pace with the times

And this is precisely the important direction for the collaborative development of Kaichuang Food and the industry—not only satisfied with large-scale operations, expanding production capacity, and improving production and operational efficiency but also steadfastly adhering to quality. With a continuous enrichment of new product series, the company will continue to rejuvenate the vitality of the enterprise and the industry. Deeply cultivating the field of deep processing of agricultural products, contributing to rural revitalization, and tirelessly striving to become a world-leading agricultural industrial food group, Kaichuang Food is committed to supporting the sustained, positive, and healthy development of the Chinese canned food industry, providing more consumers with healthy, delicious, and convenient canned food.