[Global Financial Consumer Information Reporter Liu Xiaoxu] Recently, canned peaches have experienced an extraordinary surge in popularity. Whether in supermarkets or online shopping, whenever canned peaches are mentioned, regardless of brand or manufacturer, the response is always "out of stock." Although canned peaches cannot cure diseases, they have currently become a tangible remedy for consumers to alleviate their ailments.

Regarding the real reasons behind the surge in popularity of canned peaches...

The Chairman of the Leisure Food Professional Committee of the China National Food Industry Association, and the Secretary-General of the Beverage Branch of the China National Food Industry Association, Wang Haining, discussed in an interview with Global Web Financial and Consumer News about the recent extraordinary surge in popularity of canned peaches. He stated, "Canned peaches themselves have a comforting effect. The scarcity of peach fruits, satisfaction of consumer emotional value, and the ability of peaches to alleviate discomfort from fever are reasons behind the explosion in popularity of canned peaches."

Opening a can of peaches reveals refreshing and sweet juice, silky peach slices with a sweet taste that brings joy with each bite. Peaches contain various nutrients such as vitamin C, B vitamins, β-carotene, and minerals like zinc and selenium. According to Wang Haining, this nutritional content, combined with the comforting and pleasing taste, contributes to the surge in popularity of canned peaches.

Furthermore, the popularity of canned peaches is attributed to the satisfaction of consumer emotional value. Products that fulfill consumer emotional values, regardless of taste intensity, tend to gain consumer favor. This phenomenon has been observed in recent years with innovative consumer brands, indicating a shift in consumer behavior influenced by emotional satisfaction.

Additionally, there is a trend towards healthier choices among consumers, favoring low-fat and sugar-free products to convey a disciplined and healthy lifestyle. Wang Haining sees an emerging opportunity in the health food industry, with canned peaches being considered a form of dietary therapy. Other products such as black sesame pills, lotus root powder, hawthorn, and ginseng snacks are also recognized for their nutritional benefits.

During the pandemic, the advantages of canned food, including extended shelf life, convenience, and a diverse range of fruit and meat products, have contributed to an expansion of the consumer base. Zhu Danpeng, Vice Chairman of the Guangdong Food Safety Promotion Association, stated, "Canned food categories, especially peach, are relatively hot. With the continuous accumulation of the new generation's population dividend, their consumption thinking and behavior have been influencing the development direction and trends of the entire industry."

The surge in the popularity of canned peaches is also linked to a broader range of factors, including changes in consumer preferences, acceptance of canned products as a convenient storage option, and rising interest in overall well-being. While there is still some resistance towards canned food in China, as it is often perceived as unhealthy, the potential for growth exists, especially with ongoing innovations in the industry and increased awareness and education about the benefits of canned food.

In conclusion, the current surge in popularity of canned peaches is not only due to their comforting taste and nutritional content but is also influenced by evolving consumer preferences, a shift towards healthier options, and the convenience provided by canned products. The canned food industry is poised for potential growth as it aligns with the changing dynamics of consumer behavior and awareness.