The article highlights the success of TAN (Zhangzhou TAN Co., Ltd.) at the 121st Canton Fair, where the prominent Chinese canned food exporter strategically entered the infant food market. Positioned originally in the third phase, TAN capitalized on an opportunity to showcase maternal and infant products during the second phase. Chairman Chen Junxing emphasized the company's response to market trends, introducing marine-based food with a theme promoting self-love for mothers. Despite challenges like a remote booth location and limited preparation time, TAN achieved positive results, attracting buyer attention. The success was attributed to the company's adept handling of market challenges, addressing pain points, and precise targeting in the new exhibition area. The article concludes by providing insights into TAN's noteworthy moments and achievements during the Canton Fair.

The article highlights the commencement of the second phase of the 133rd Canton Fair, led by Deputy Director Rong Weidong. The focus is on exploring the export situation of enterprises, particularly in the pet food and gardening exhibition areas. The delegation aims to understand challenges faced by businesses, measures taken to overcome difficulties, and provide policy recommendations for maintaining foreign trade stability. The special research initiative delves into discussions with exhibitors, emphasizing their strategies in navigating challenges. The article concludes by mentioning the dynamic landscape of the pet food and gardening sectors and the forthcoming detailed insights from the delegation's research findings.