Zhangzhou Tan: Addressing Market Challenges, Old Customers Encounter New Opportunities Directly

TAN, also known as Zhangzhou TAN Co., Ltd., a prominent Chinese canned food exporter and market leader, made a significant impact at the 121st Canton Fair. Originally positioned in the third phase's food exhibition section, TAN seized a unique opportunity to showcase its products in the second phase, focusing on maternal and infant products.
Chairman Chen Junxing highlighted the company's response to market trends by introducing marine-based maternal and infant food. With the theme "Love Mom, Mom should also love herself"  TAN effectively addressed market needs. Despite challenges such as a remote booth location and limited preparation time, the exhibition yielded positive results, attracting the attention of buyers. Chen expressed satisfaction, attributing the success to the company's ability to address market pain points and the precision of the new exhibition area targeting.

The article concludes by offering a glimpse of TAN's noteworthy moments at the Canton Fair, showcasing the company's achievements during the event.