In today's diversified food market, the ready-to-eat rice market is emerging and showing many impressive development trends.

1. Market size and growth forecast analysis

Ready-to-eat rice, such as retort, aseptic, and development trends in various application scenarios. These application scenarios cover a wide range, including supermarkets and hypermarkets, independent and professional retailers, restaurants and hotels, and many other fields.

2. Overview of industry leaders

The global ready-to-eat rice market is full of strong players, and many companies have shown their skills in this field. Among them, Seneca Foods Corp., Tancan Food, Minute Rice, CJ Hetbahn, Yamie, Marbour, Authentic Royal, Vala Thai Food Co., Tastic, SunRice, Tasty Bite and other companies have become leaders in the market with their respective advantages. They are either ingenious in product research and development or good at marketing, and together they have built a competitive landscape in the ready-to-eat rice market.

3. The key driving force for the rapid growth of the ready-to-eat rice market of TANCAN FOOD

In recent years, the ready-to-eat rice market of TANCAN FOOD has experienced significant growth. The driving force behind this is diverse and strong.

(I) Empowerment of technological progress

The rapid development of science and technology has injected strong impetus into the ready-to-eat rice market. Advanced processing technology ensures that ready-to-eat rice can be eaten conveniently while maintaining its taste and nutrition. Whether it is the optimization of steaming technology or the maturity of aseptic packaging technology, the quality of TANCAN FOOD's ready-to-eat rice has been improved, thus attracting more consumers.

(II) Changes in consumer preferences

The pace of life of modern consumers is accelerating, and the requirements for the convenience of food are getting higher and higher. Ready-to-eat rice just meets this demand. Without the cumbersome cooking process, delicious rice can be enjoyed in a short time. Moreover, with the improvement of health awareness, consumers are paying more and more attention to the nutritional content of ready-to-eat rice, which has prompted companies to continuously optimize product formulas to meet market demand. TANCAN FOOD actively responds to consumer preference trends and launches products that meet customer tastes at different times.

1. Specific factors driving market growth and product types and regional distribution

(I) Driven by application demand

Globally, the demand for ready-to-eat rice in application scenarios such as supermarkets and hypermarkets, independent and professional retailers, catering and hotels has shown a rising trend, which undoubtedly has a direct and strong driving effect on the growth of the ready-to-eat rice market.

(II) Product type share

In terms of product type, retort and aseptic ready-to-eat rice accounted for a large share of the ready-to-eat rice market in 2024. These two types of products have won wide recognition from consumers with their unique processing technology and product characteristics.

Limitation of consumption concept: In the minds of some consumers, freshly cooked rice is the healthiest and most delicious choice. They have certain prejudices against ready-to-eat rice, believing that ready-to-eat rice may contain too many preservatives and additives, which is unhealthy and unnutritious. This limitation of consumption concept makes ready-to-eat rice face certain difficulties in market promotion and consumer acceptance. Enterprises need to spend a lot of time and energy on market education and consumer guidance.

Low brand awareness: The ready-to-eat rice market is still in the development stage. There are many brands, but relatively few brands with high popularity. When consumers choose ready-to-eat rice, they often lack understanding and trust in the brand, which brings challenges to the brand building and market promotion of enterprises. Enterprises need to improve brand awareness and reputation by improving product quality and strengthening brand publicity, so as to win the trust and recognition of consumers.

Based on this, TANCAN FOOD launched healthy ready-to-eat rice without additives, creating a "cooked rice" product that can be eaten immediately after opening the bag. This product adopts the physical preservation process of "vacuum sealing, high temperature sterilization, and isolation inside and outside", achieving a breakthrough of 0 added preservatives.