Executive Vice Governor Zhang Shuguang Visits Tancan Food Booth
The 3rd Phase of the 2026 Autumn Canton Fair was held from October 31 to November 4 at the Guangzhou Pazhou International Exhibition Center, gathering global buyers in Guangzhou with bustling crowds and vibrant activity in the food exhibition area. As a "regular" at the China Import and Export Fair and a seasoned food exporter with over two decades of expertise, Tancan Food once again showcased its ambient ready-to-eat cooked rice series and diverse canned food products at Booth 12.2-E31/32 during Phase 3. Zhang Shuguang, Member of the Leading Party Group and Executive Vice Governor of the Anhui Provincial People's Government, accompanied by a delegation, made a special trip to visit the booth, gaining an in-depth understanding of this private food enterprise that brings "Chinese flavors" to the global market.
Executive Vice Governor Zhang Shuguang paused at the booth for a considerable time, examining the ambient ready-to-eat cooked rice series and various canned products one by one, and inquired in detail about product flavors, ingredient compositions, shelf life, and ease of consumption. As a provincial leader who has long focused on public livelihood security, health, and dietary needs of special groups, he showed particular concern for the products' nutritional balance, food safety, storage and transport conditions, and supply capacity under emergency scenarios. He encouraged the enterprise to persist in prioritizing safety, health, and nutrition, enabling Chinese food to benefit a wider population.
The Marketing Director of Tancan Food provided an on-site presentation to Executive Vice Governor Zhang Shuguang and his delegation, highlighting the company's product R&D rationale targeting the global market. He noted that through long-term export practices, Tancan Food deeply understands that "different regions give rise to different tastes," with significant variations in dietary habits across countries and regions. Consequently, the company always adheres to adaptation to local conditions as its core principle in product development: for the Middle Eastern Arab market, products strictly comply with Halal standards, optimizing ingredients and sauce profiles based on local tastes and cooking habits; for the South Korean market, flavors and specifications are tailored to local preferences while ensuring import compliance and clear labeling; for European and American customers, low-sodium, oil-controlled, and high-fiber light healthy formulas are introduced; while diverse choices are provided to cater to vegetarians and users with different staple dietary habits. From formulations and specifications to packaging, the company continuously adjusts and optimizes for overseas markets to meet diverse global consumption demands. Executive Vice Governor Zhang Shuguang listened attentively, frequently exchanging views on topics such as nutritional standards, quality control, and special dietary adaptation[1], and expressed appreciation for the company's people-oriented product philosophy that closely aligns with public livelihood needs.
The Canton Fair: A "Home Show" for Chinese Globalized Brands and a Crucial Milestone in Tancan Food's Global Market
The Canton Fair is China's largest and most historic comprehensive international trade fair, as well as an essential window for global buyers to gain deep insights into Chinese manufacturing and brands. For Tancan Food, the Canton Fair is far more than just an exhibition; it represents an integral component of its global market footprint and a strategic, proactive choice for continuous, deep cultivation as an [2] annual flagship platform. By exhibiting consecutively for many years, the company leverages this platform to connect with importers, distributors, and channel partners from all over the world, transforming its domestic booth into a window facing the globe and showcasing the innovative strength of Chinese food brands to the world.
The 3rd Phase of this Autumn Canton Fair focuses on sectors such as food and medicine. Coinciding with a global structural consumption upgrade and a surging demand for healthy and convenient diets, the food exhibition area has become a hot spot for networking and trade talks among domestic and international merchants. For an enterprise with global supply capabilities like Tancan Food, the Canton Fair serves both as a touchstone to test whether products meet diverse market access requirements and as a bridgehead for expanding broader cooperation landscapes.
Adapting to Local Conditions: Building Differentiated Competitiveness Through Multi-Market Customization
At Tancan Food's booth, what best reflects the company's globalization capabilities is its multi-market adaptation strategy across three major dimensions: packaging, flavor, and dietary habits.
In terms of flavor, the company develops differentiated products tailored to regional dietary preferences: intensifying sauce and seasoning layers for markets favoring rich flavors, introducing light formulas for health-conscious European and American clients, and offering products meeting Halal standards for the Middle Eastern market [3], while configuring diverse options for vegetarians and users with different staple preferences. In terms of packaging, products span multiple formats including single portable packs, family sharing packs, and commercial bulk specifications, adapting to diverse scenarios such as retail shelves, outdoor channels, and hospitality catering. In terms of compliance and dietary habits, the company continuously benchmarks against international food regulations and certification requirements, prioritizing allergen labeling and ingredient transparency so that consumers from different nations can eat with peace of mind and confidence.
It is precisely this deep understanding and flexible adaptation to global dietary differences that has propelled Tancan Food from "standardized export" to "customized service," earning the trust and favor of an increasing number of international buyers.
Ambient Ready-to-Eat Cooked Rice: Making Convenient Staples Say Goodbye to the Trade-off Between "Taste and Quality"
At Tancan Food's booth, the ambient ready-to-eat cooked rice series stands out as the most sought-after exhibit. For a long time, consumers often had to compromise between "convenience" and "good taste" when it came to instant staple foods. Through years of technological accumulation, Tancan Food strives to break this conventional mindset, allowing ready-to-eat cooked rice preserved long-term at ambient temperature to retain the texture and nutrition of freshly prepared meals.
This series is built upon the sterilization and preservation technology [4] accumulated through years of canning processing. It achieves long-term ambient preservation via physical methods, requiring no cold chain or self-heating devices—simply open the package and heat briefly for consumption. While preserving the original flavor, color, and nutrients of the ingredients, the product overcomes the shortcomings of traditional instant noodles (single nutritional structure) and instant pour-over products (loose texture). Many overseas buyers eagerly requested samples after onsite tastings and negotiated cooperation details such as flavor localization, minimum order quantities, and OEM private labeling.
MR.RISE Ready-to-Eat Cooked Rice Diversified Application Scenarios: Covering Personal Consumption, Commercial Supply, and Emergency Reserves
Featuring zero added preservatives and core advantages of ambient storage and rapid serving, MR.RISE ready-to-eat cooked rice adapts to a rich variety of usage scenarios. For personal consumption, it is ideal for camping, hiking, self-driving tours, overtime commutes, quick home meals, and student snacks. In commercial channels, it serves as convenient meals for hotels, homestays, cultural tourism spots, outdoor field operations, ocean-going shipping supplies, and group catering backups. Simultaneously, it serves as an optimal staple food choice for family emergency stockpiles and disaster-prevention reserves. Requiring no cold-chain logistics or storage, a hot meal is ready in just one minute. It supports international bulk retail and OEM flavor customization, meeting both retail C-end markets and global B-end commercial procurement needs to accommodate dietary supply schemes across different countries and demographics.
Zhangzhou Tancan Food: From Export Cultivation to Brand Globalization, Serving Over 150 Countries and Regions Worldwide
Originating in Zhangzhou, Tancan Food was established in 1984 (tracing its canning business back to 1994) as the city's first private foreign trade circulation enterprise. For over two decades, it has focused on the export of canned vegetables, fruits, and fish, with products exported to more than 150 countries and regions worldwide, building stable overseas channels and regulatory compliance experience. In recent years, while consolidating its export fundamentals, the company has gradually expanded into private labels and domestic markets: founding Zhongfan Food in 2023, launching the ambient ready-to-eat rice brand "Mr. Rise," and bringing export-grade manufacturing standards back to domestic dining tables. Meanwhile, it offers OEM/ODM and white-label customization services [5] to global importers and brand clients—covering flavor development, formulation adjustments, and packaging design—realizing a leap from "selling products" to "building brands."
Moving from traditional canned foods to innovative ready-to-eat staples, and from overseas markets to domestic branding, Tancan Food is advancing steadily along a dual-engine track of "global supply chain and independent brands." This Canton Fair marks both a showcase of phased achievements and a starting point for expanding into wider markets.
Looking to the Future: Bringing Safe, Healthy, and Nutritious Chinese Foods to a Broader World
A representative of Tancan Food stated: "We are immensely grateful to leaders at all levels for their care and support toward private food enterprises. The Canton Fair is an important stage connecting us to the world and a window to showcase Chinese brand power globally. Looking ahead, the enterprise will continue to increase investment in R&D and branding, continuously optimizing flavors, packaging, and dietary adaptation solutions for different global markets, so that safe, healthy, and convenient Chinese foods can benefit more consumers."
The current Canton Fair is still underway, and Tancan Food cordially invites global buyers to visit Booth 12.2-E31/32 for tastings and business negotiations to explore new cooperation opportunities together.
About Tancan Food
Founded in 1984 (with canning operations dating back to 1994), Tancan Food is the first private foreign trade circulation enterprise in Zhangzhou. With over 20 years of dedication to food exports, it specializes in canned vegetables, fruits, and fish, with products distributed across more than 150 countries and regions globally. Pioneering the ambient ready-to-eat fried/cooked rice category through physical preservation technology, the company launched the ambient ready-to-eat rice brand "Mr. Rise" via Zhongfan Food, establishing a dual-drive business pattern of export supply chains and independent branding.
Source: Tancan Food
Exhibition Information
📅 Date: Oct 31 – Nov 4, 2026 ｜ Canton Fair Phase 3
📍 Booth: Booth 12.2-E31/32
📱 Mobile / WhatsApp: +86 18960189016
🌐 Website: https://www.tancanfood.com/
📧 Email: info@zhangzhoutan.com; info@tanco.com.cn
